Presentation including definitions of communication and advocacy and tips for developing an advocacy strategy, creating effective messages and elevator speeches, media outreach and use of social media.

Created by the international communications consultant and trainer, Kaspars Ruklis, for the EIFL Public Library Innovation Programme (EIFL-PLIP). Presented at an induction and capacity-building meeting (Ljubljana, Slovenia, June 9 - 12, 2014) for librarians representing EIFL-PLIP supported public library services for children and youth.